Author: Dr. Eduardo A. Morató, Jr.

‍

Business Decision Making is not just about sharpening the manager's tools and techniques in defining, evaluating, and making decisions. It is also about stretching the mind to think better. That means being able to tap into the brain's patterns of thought, sequencing of ideas and creation of insights. That means being able to see both the big picture by zooming out and the small picture by zooming in. That means being able to ferret out what is relevant, important, urgent, doable, and big enough to matter. That means being able to imagine many different ways of solving problems, finding opportunities, and crafting strategies. That means being able to diverge into countless possibilities but converge into one powerful solution or direction. That means being able to program a series of action steps that would convert ideas into reality.

‍

This book hopes to help business executives and managers make better decisions. It is designed to improve the many ways of higher-order thinking. Each step in the decision-making process is partnered with a thinking method. It is anchored on the belief that if a business manager acquired the lifelong skill of “learning to think better,” then he or she could tackle a difficult subject matter with greater ease and success.

‍

Business Decision Making is a journey of the thinking mind through the labyrinth of the whole brain. Deliberately, the book is meant to stretch the business manager’s thought processes. Uncompromisingly, it tries to elevate business decision making to a new art form, replete with solid scientific methodologies.