Author: Dr. Eduardo A. Morató, Jr.
This handbook on Basic Finance was written for small and medium entrepreneurs who want to understand the language of businesses without the “headiness” of a college textbook. The handbook is different from the usual basic finance books since it follows the cash and funds flow approach which entrepreneurs are more familiar with. Visuals and metaphors are used to enable an easier understanding of concepts and terms. The handbook tries to be very reader-friendly although it is not entirely possible to remove technical jargon.
The title Enterprise Creation and Procreation is obviously inspired by the Old Testament Book of Genesis. Enterprises are created through the infusion of that all too precious business commodity -- Cash. From Cash, enterprises procreate as they convert cash into inventories, sales, accounts receivables, and finally back to cash again to begin a new cycle.