Author: Dr. Eduardo A. Morató, Jr.

Publisher: Prentice-Hall (Pearson Education South Asia Pte. Ltd.)

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Strategic Planning and Management is a comprehensive planning and programming process designed for entrepreneurs, leader-strategists, corporate planners, and strategy teachers and students at the college or graduate degree levels.

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The book follows a systematic and step-by-step methodology that allows practitioners and students alike to craft strategies by building from below while staying focused on their aspirational goals at the top. The latter part of the book enables users to operationalize their strategies by translating broad directional strokes into detailed implementation programs, activities, and tasks that are supported by sufficient resources. To bring all of these together, the entrepreneur or strategist is provided the proper tools and techniques for organizing in order to install the right structure, systems, and people.